Our Story

Welcome to Bellafronte Beads! We hand make high quality beaded jewelry for a cause. 100% of proceeds are donated to Active Minds - an organization founded in 2003 which supports mental health education for kids and young adults. (Read more about active minds and their mission here!) . I was inspired to create this business after witnessing the growing mental health crisis firsthand. In a survey I conducted of high school and college students, 100% of respondents reported they or a loved one had experienced a mental health challenge, and 77.8% admitted that they themselves have felt the negative effects of social media on their mental health. The findings of my survey further proved to me the urgent need for proactive approaches to address the teenage mental health epidemic. Active Minds works tirelessly to educate and de-stigmatize conversation about mental health for teens and people of all ages. Only through collective efforts can we hope to foster a healthier and more resilient generation.

We hope you love Bellafronte Beads!

       -  Alexandra Bellafronte <3